Email newsletters have been around since the internet began and in most cases they have been provided for free. However, increasingly people want to monetise their email content and there are a few way to do this. Here are some technical services to help you start creating email subscriptions: Ponyexpress.io – mixes stripe & mailchimp...

What is cost per acquisition? A quick explainer for those not familiar with the term. Cost per acquisition is the cost of an activity that generates traffic to your website or downloads of your app. If I buy a banner advert (who buys banner adds these days?) for $60 and 3 people click on that [&hellip...

It’s true that the cost of starting a tech startup has plummeted over the last ten years; now all you need is a couple of talented people, internet access and a laptop or two. Once upon a time you would need servers, offices, expensive hosting and bandwidth, and lots of time to write bespoke code from scratch. [&hellip...

The question for lots of startups is whether to Pivot or Persevere on your journey towards product market fit. A pivot is a change in strategy and comes in many different flavours, it could be a technology pivot (web to mobile), it could be a market pivot or more likely its a business model pivot. [&hellip...