Getting a good Google listing is an arms race being led by a million search engine optimization (SEO) consultants and experts. So how important is it to get a good Google listing?
This shows the volume of traffic that a website gets based on its Google page listing.
| Page | Traffic volume |
| Page 1 | 89.71% |
| Page 2 | 5.93% |
| Page 3 | 1.85% |
| Page 4 | 0.78% |
| Page 5 | 0.46% |
This clearly shows that if your not on page 1 then you are going to see very little traffic. So unfortunately you need to join the arms race.