Simon Jenner

a dynamic entrepreneur & CEO, specialist in startup support, innovation & investment

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New Year Resolutions 2013

Last year I had ambitiously set 12 resolutions and achieved 6 out of them and had a stab at the rest. Not really good enough but plenty of excuses could ensue as to why the other 6 were not met but I will save it for someone who cares.

2012 Resolutions

Completed- Get to a fighting weight of 96kg
Failed – Two exercise sessions a week
Completed – Get Urban Coffee to a 500k revenue
Failed – Get Urban Coffee to a 10% Net profit business
Completed – Visit a European capital city
Failed – Take part in an adventure race
Failed – Complete draft of book (although had a chapter published)
Failed – Dress smarter
Completed – Do something for charity
Completed – Eat more fruit
Completed – Be less grumpy (quit my job, that helped)
Failed – Wear more fancy dress

2013 Resolutions

– Get Urban Coffee to 750k revenue
– Visit a European capital city
– Do something for charity
– Learn to code/electronics – Internet of things stylee
– Complete draft of book

Yellow Hackney Carriage

Birmingham should have coloured Taxis

Everyone is familiar with the Black cabs (Hackney Carriage) that we see in London but you may not know that other cities across the UK have decided to dictate the colour of their cabs.

Bristol – Blue Portsmouth – Silver
Derby – Yellow
Durham – White Cabs
Nottingham – Green
Bournemouth – Jamaican yellow
London – Black


That got me wondering why Birmingham doesn’t have a colour and should we have a set colour for all our black cabs, it is within the power of the Council as the licensing authority to force cabbies to change the colour of their cabs. Now based on other cities that have done this the cabbies have not liked it at all which you can kind of understand because they are forced to incur the cost of re-spraying.
However, if you think bigger picture it helps build an identity for a city, think yellow cabs in NewYork.

I think we should do it but what colour?

Lickey Hills

In June last year we moved from the hustle and bustle of Birmingham city centre to the tranquil foothils of the Lickey Hills which is south west of Birmingham but still inside the M42/M5. We have been visting the Lickeys for years both running, walking and picnicing but are still discovering new bits all the time.

The hills had been a royal hunting reserve belonging to the Manor of Bromsgrove. Free public open access began in 1888 when Rednal Hill was bought by the Birmingham Society for the Preservation of Open Space. The Society then presented it to the City of Birmingham in trust. Pinfield Wood and Bilberry Hill were then leased at a nominal rent. Cofton Hill, Lickey Warren and Pinfield Wood were bought in 1920. The final stage in restoring public access to the area was the purchase of the Rose Hill Estate from the Cadbury family in 1923.

The Lickey Hills consist of two parallel ranges with a valley between. The Lickey Hills Country Park of 525 acres (2 km²) belonging to Birmingham City Council and a golf club covers part of the hills. The summits of the Lickey Ridge consist of three hard quartzite hilltops in the higher range – Rose Hill, Beacon Hill and Stock Hill, while the three lower hills are Rednal Hill, Bilberry Hill and Cofton Hill.
If you have not visit the lickey hills then you should, you can get the train to Barnt Green or drive and park at the licky hills visitor centre. The area in perfect for running, walking, mountain biking, orienteering or just a picnic.

New Year Resolutions 2012

– Get to a fighting weight of 96kg
– Two exercise sessions a week
– Get Urban Coffee to a 500k + revenue
– Get Urban Coffee to a 10% Net profit business
– Visit a European capital city
– Take part in an adventure race
– Complete draft of book
– Dress smarter
– Do something for charity
– Eat more fruit
– Be less grumpy
– Wear more fancy dress

The Next Revolution

TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.

The TEDx program is designed to give communities, organisations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

TEDxs are amazing events and its great news that finnally we are having one in Birmingham, why it has taken this long for the second city to run a TEDx event is anyones guess.

The event will take place on the 24th March 2012 and this years theme is The Next Revolution.
More details can be found on the TEDxBrum website

Death of the high street

It wont have escaped many peoples notice with the media covering it almost everyday over christmas but the high street is on the decline. Bricks and Mortor is fast becoming clicks and mortor as more move online.

If I was a betting man I would say anything that can easily be posted to your house will move online and we will be left with a high street that combines those things that need to be tried on or are huge, such as furniture. If this comes true then we can expect HMV, Game, GameStation, PC World and the likes of Waterstones to disappear from our high streets over the next few years.

Download Streaming will kill any of the content providers, we have already seen music retail change and we are pretty much left with just HMV which has been hanging on through games and peripheral sales. Once it becomes normal to download movies, music, books and games these retailers will find their business model broken and the game is up, this day is no more than 12-18 months away.

Mary Portas report into the high street pretty much tell us what we already knew which is its on the decline, on life support and in some towns it has flat lined. I have watched the Birmingham high street shrink over the last 12-months, while the bull ring continues to be strong the rest is suffering. Corporation street has been shrinking and moving closer towards New Street, with only the larger retailers holding out (Gap, Rackams). When a retailer closes they are now often replaced by a cheap retailer (pound shop, baguettes for £1), which just speeds up the decline as any surrounding quality retailer see the footfall decrease and the demographic change.

While I do agree with Portas recommendations I feer little can be or will be done before its too late. I think we need to make high street retail into an experience.

1st page of Google or you don't exist

Getting a good Google listing is an arms race being led by a million search engine optimization (SEO) consultants and experts. So how important is it to get a good Google listing?

This shows the volume of traffic that a website gets based on its Google page listing.

Page Traffic volume
Page 1 89.71%
Page 2 5.93%
Page 3 1.85%
Page 4 0.78%
Page 5 0.46%

This clearly shows that if your not on page 1 then you are going to see very little traffic. So unfortunately you need to join the arms race.

1st page of Google or you don’t exist

Getting a good Google listing is an arms race being led by a million search engine optimization (SEO) consultants and experts. So how important is it to get a good Google listing?

This shows the volume of traffic that a website gets based on its Google page listing.

Page Traffic volume
Page 1 89.71%
Page 2 5.93%
Page 3 1.85%
Page 4 0.78%
Page 5 0.46%

This clearly shows that if your not on page 1 then you are going to see very little traffic. So unfortunately you need to join the arms race.

Google Ads as a revenue stream

Google’s Adsense is probably the best known advertising platform so I have used it as a basis to work out how much revenue your website might make from placing google adverts on your site.

Lots of entrepreneurs new to the Internet put to much emphasis on generating revenue via advertising, so lets look at what is realistic.

The adsense business model is as below:
Revenue = Visitors x click Through Rate x Average Revenue per click

So what does this actually mean in reality, well visitors equate to the number of visitors you have to your site each day. The visitors need to visit the pages you have the adverts on for this to work. Your number of visitors is then multiplied by your click through rate, in the table below we have used a click through rate (CTR) of 1% which would be very reasonable. The average revenue per click is obviously very dependent upon the type of adds you carry but we have used 20p per click as a reasonable measure. So the below shows that with 5000 visitors per day you could expect a revenue of £10 or £300 per month (based on 30 days). With 100,000 visitors per day you could expect a revenue of £200 per day or £6000 per month.

Visitors Clicks Value Revenue
5000 50 £0.20 £10.00
10000 100 £0.20 £20.00
25000 250 £0.20 £50.00
50000 500 £0.20 £100.00
100000 1000 £0.20 £200.00

What does this mean, well thesun.co.uk has 52,000 visits per day (according to Quantcast) and the telegraph.co.uk has 132,000. Which means you have to be a very big site indeed to get 100,000 visits per day. So if your business model revolves around advertising revenue then you have a significant challenge on your hands.

To generate the large number of visitors you will need it is likely to take months and high quality content. Plan for at least 6-months of zero revenue from adsense while you build things.