What is cost per acquisition? A quick explainer for those not familiar with the term. Cost per acquisition is the cost of an activity that
Will security ever become a product people understand and want to buy whether that be a consumer or a business, I think yes and as the digital world evolves this day will come. Today most Microsoft Windows users now buy antivirus software because they understand the risk and so follows they will start to understand the bigger risks and buy services to mitigate these risk as well.