Simon Jenner

a dynamic entrepreneur & CEO, specialist in startup support, innovation & investment

Category Archives: Blog

Google Ads as a revenue stream

Google’s Adsense is probably the best known advertising platform so I have used it as a basis to work out how much revenue your website might make from placing google adverts on your site.

Lots of entrepreneurs new to the Internet put to much emphasis on generating revenue via advertising, so lets look at what is realistic.

The adsense business model is as below:
Revenue = Visitors x click Through Rate x Average Revenue per click

So what does this actually mean in reality, well visitors equate to the number of visitors you have to your site each day. The visitors need to visit the pages you have the adverts on for this to work. Your number of visitors is then multiplied by your click through rate, in the table below we have used a click through rate (CTR) of 1% which would be very reasonable. The average revenue per click is obviously very dependent upon the type of adds you carry but we have used 20p per click as a reasonable measure. So the below shows that with 5000 visitors per day you could expect a revenue of £10 or £300 per month (based on 30 days). With 100,000 visitors per day you could expect a revenue of £200 per day or £6000 per month.

Visitors Clicks Value Revenue
5000 50 £0.20 £10.00
10000 100 £0.20 £20.00
25000 250 £0.20 £50.00
50000 500 £0.20 £100.00
100000 1000 £0.20 £200.00

What does this mean, well has 52,000 visits per day (according to Quantcast) and the has 132,000. Which means you have to be a very big site indeed to get 100,000 visits per day. So if your business model revolves around advertising revenue then you have a significant challenge on your hands.

To generate the large number of visitors you will need it is likely to take months and high quality content. Plan for at least 6-months of zero revenue from adsense while you build things.

Crumball Rally Part 2

What’s amazing is the car only bloody well went and made it the full 2500 miles without too many issues and is still running. We did the very basics before leaving which included replacing the front disks, pads, changing the oil and putting an air filter in (there wasn’t one when we opened the box). So before we started the  list of issues were no ABS, water temperature guage didn’t work, clutch was on its way out, reverse gear was a bit crunchy and the blower didn’t work on setting 1 & 2. What could possibly go wrong?

We made it to Dover for our ferry in good time, despite being pulled at customs because the car looked a little “dodgy”, after we asked for a donation to the Childrens Hospital they just waved us through, Andy was disapointed as he was hoping for the full on rubber glove treatment. The fun started the next day on a car park in Bologne as the other cars arrived, it was fair to say we had been majorly outdone on the car decoration stakes. We had failed to understand just how much effort others would have put in, most were just fantastic other just a cool version of crap. Of course we started out in fancy dress to fit with Zebra 3 and our Starsky & Hutch theme.

Each day consisted of anywhere between 7 & 13 hrs driving and a number of challenges along the route, thats if you didn’t breakdown. Day 3 saw us dressed as Mafia (Italian Job stylee) and heading across the St Bernards Pass over the alps, Andy has got it into his head that he was Colin MaCrae, how we didn’t cook the breaks and drop of the edge I have no idea. Needless to say when we got to the top of the pass the car was steaming, lifting the bonet showed we had boiled the coolant dry and everything was hotter than the sun.

When we got the car we knew it had been in an accident at some point in its past and repaired but we just didn’t know what had been done. Well the Alps helped us solve that little mystery, as the chassis was obviously bent and the alps rally stage had twisted it some more, the result was the passenger door no longer opened. So from this point on the passenger had to enter the car via the window (very Dukes of Hazzard).

Day 4 took us from Turin in Italy to Monaco, where we drove the F1 track (as much as you can) and watched the F1 race in a harbour front bar, followed by the short blast down to Nice for a party. All in all 6 days of great driving and great company, it comes highled recommended. We raised over £500 for Birmingham’s Children’s Hospital which is great stuff and we already have ideas for next years car or should I say Lancaster Bomber.

List of Andy issues:

1- Twisting the car chassis so we couldn’t open the door

2- Forgetting his phone in the Hotel so we had to drive back

3- Having a mad frenzzied attack on a wasp in the car and nearly causing us to crash

5- U-Turn in the middle of Turin that nearly got us hit by a Tram and a Car

6- Nearly getting us T-Boned on a roundabout in France

Crumball Rally Part 1

On the 21st July I head off to compete in the Crumball Rally with my mate and co-driver Andy B and 90 other teams.  The aim is to drive from Birmingham to Nice via Bologne, Besancon and Turin by the 24th July.  So what’s the catch?

You have to do it in a banger costing no more than £200 plus the cost of getting it road worthy, taxed and MOT’d.  Our weapon of choice is a tasty little silver Rover 25 which on collection lasted approximately 3 miles, following which it emptied its petrol tank onto the road.  With that, the ABS issues, locking wheel nuts with no key, and the decidely dodgy reverse gear, the cost is mounting.  Add to that the need to paint it so it resembles Starsky and Hutch’s police car, purchase police accessories and 70s fancy dress both time and escalating cost are against us.Getting it off the drive is looking challenging, let alone Nice!

So….to help us on our way and pass the time between break downs we are collecting for the Birmingham Childrens Hospital, Childrens Heart appeal.

They are trying to replace their ageing facility with a new state of the art cardiac theatre.  This will be a new “hybrid” cardiac theatre –  the first of its kind at a UK childrens hospital.


So please, dig deep and donate now, or we’ll send Starsky and Hutch around to nick ya!!

Sponsor us here

Black Mountains Challenge 2011

Another 27 miles over the Black Mountain complete, well almost. We decided to try and beat last years time of 8hrs 44mins by running the course, the result was my knees were in bits by the 10 mile point. By mile 20 the left knee had locked and the right was on its way out, that was me done.  Not sure if its age catching up with me or just a good reminder why I don’t run distance anymore.

Domain name yard sale

Here are a load of domain names I am getting rid of because the cunning plan I once had for them has died.

Shout if you want any of them


Off snowboarding on Tuesday to Lake Tahoe, Calafornia, US. Snowreport says they have had 107 cm in the last 48hrs which sounds great.